Sunday, August 25, 2013

183 Quiz Answer


In the book “The Great Gatsby,” by F Scott Fitzgerald, the advertisement of Doctor T. J. Eckleburg consists of a pair of fading, bespectacled eyes painted on an advertising billboard, a dominant symbol within this novel. 
(Also submitted to Three Word Wednesday and ABC Wednesday: "G" is for Dr. Goodman.)
Here’s this week’s Berownial quiz question.
With this week's prompt in mind - a road into town - I wrote the following scenelet, thinking it might remind you of a well-known novel.  Which novel?

“Well, I don’t know.  I was brought up in the day when doctors didn’t advertise, especially not with billboards.”

“But, Dr. Goodman, yours is a special situation.  As an eye doc what you need...”

“Optometrist.”

“Right.  What you need is immediate brand awareness as well as long-term recall.  You want recognition as a highly qualified professional, and you want to sell eye-glasses too.  And that’s where we at SkillMedia come in.  Billboard advertising has the capability of engaging your target audience like nothing else, in addition to extending the reach and effectiveness of your marketing message.”

“I wasn’t aware that I had a marketing message, but I guess I do.  Just where were you planning to place this sign?”

“You know the saying – the key to success is location, location, location!  Doctor Goodman, your powerful ad will be on the main highway from Long Island into New York City.  You may anticipate getting ‘em going in to work and heading home.”

“Long Island?  I can see that’s a lot of people, a lot of working stiffs.  I’m sorry to be elitist, but I would prefer reaching an upscale audience.”

“Ah, well, I hope you’ll forgive me if I offer a slight correction about Long Island.  You know there on the north shore, around the town of West Egg and other such communities, that’s the gold coast.  The only people there who aren’t millionaires are multi-millionaires, and they all drive into New York too.  Which means they’re all going to be impacted by your sign.”

“And what exactly is going to be on that sign?”

“Our design team at SkillMedia have come up with something brilliantly simple yet powerfully effective.  Try to picture a solitary person – it will be you, by the way – seen in an extreme closeup, filling the entire billboard.  You will of course be wearing eye-glasses and you will be serenely engaging your target audience, staring right at them.”

“H’mm.  I don’t know.  Folks could think I’m awfully pretentious, as though I was pretending to be some sort of holy spirit fearlessly judging mankind, or whatever.”

“Well, that wouldn’t be so bad, assuming it sells eye-glasses.”

(Also submitted to Sunday Scribblings.)

29 comments:

AJ Neugebauer said...

Gots to be the great gatsby... yes?

Frankie Jay said...

Nice one! The ever popular and very topical Great Gatsby.

Kathe W. said...

you have me stumped Berowne! Have a great Sunday!

Berowne said...

Already a couple of "winners": Frankie Jay and AJ Neugebauer have both given us the right answer.

Kathe W. said...

the Great Gatsby?

Helen said...

Stumped ... I'm in good company though.

Berowne said...

Kathe W decided she'd have another try at it - and came up with the correct answer. Who's next?

oldegg said...

The Great Gatsby by F. Scott Fitzgerald.

Berowne said...

Oldegg, as he usually does, has come up with the right answer.

Zanzinece said...

Why, dear Berowne, you must mean the billboard with the yard-high eyes of Dr. T. J. Eckleburg “above the grey land and the spasms of bleak dust which drift endlessly over it” from one of the best novels ever written : )

George S Batty said...

okay ...haven't been here in a long time and the hiatus hasn't helped.
ah well..when I see the answer I will do one of those head slapping things.

Wayne Pitchko said...

im not very good at answers at this point in my life...it is still just the ???...but I enjoy

Altonian said...

Following the Holmesian principle, I smoked through two pipes whilst pondering this one. I may have to think again, meanwhile - it wouldn't be '1984', would it? You know, Big Brother and all that.

Berowne said...

Another right answer submitted, this time by Zanzinece. Who's next?

Kutamun said...

Sacheris "The Secret In Their Eyes"

Altonian said...

Nope! Had to happen of course, I've had a very good run, but I am totally befogged and bewildered this week. Look forward to seeing the answer, at which point I will probably bite through the stem of my pipe.

MERYL JAFFE, PhD - parent, psychologist, teacher, author... said...

For 100 - What is The Great Gatsby?

(Actually not a fan, but it certainly is iconic, a true 'period piece' and a great choice for "G" week!

Leslie: said...

The Great Gatsby?

Kate said...

The Great Gatsby.

Berowne said...

Three more "winners"! Kate, Leslie and Meryl Jaffe, PhD, have all coughed up the right answer.

Hildred said...

The Great Gatsby!!!!!!

Lyn said...

Could be The Great Gatsby... forever...seems so...thanks! Right?

Kay L. Davies said...

I'm clueless, despite your clues.
K

New York Erratic said...

Great Gatsby! West Egg was a giveaway. :-)

Great post!

Berowne said...

Welcome to three more with the correct answer: Hildred, Lyn and New York Erratic.

Sheilagh Lee said...

I have no idea you've stumpped me.

rallentanda said...

Ozzie Baz is ringing bells here:)

uberrhund said...

From the setting of West Egg I am going to go with The Great Gatsby.
I look forward to these every week now, thanks!

Berowne said...

Uberrhund got in just under the wire with the right answer.

 
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